High-intent post A Reddit or Hacker News post where the author is actively seeking a solution, asking for tool recommendations, or switching from a competitor. The strongest signal for outreach.
Intent score A 0–100 number representing how likely the author of a post is to purchase a relevant product. 70+ = high intent, 40-69 = medium, 10-39 = low, 0-9 = noise.
Social listening Monitoring social platforms (Reddit, Hacker News, Bluesky, etc.) for mentions of keywords, competitors, or problems relevant to your business.
Warm lead A potential customer who has already shown interest in a product category by publicly describing the problem your product solves. Much easier to convert than cold outreach.
Subreddit A community on Reddit focused on a specific topic. Format: r/subreddit_name. Example: r/SaaS is a community for SaaS founders and operators.
Shadowban When Reddit quietly hides a user's posts and comments from everyone else, without notifying the user. Often triggered by spam-like behavior or rule violations.
Karma (Reddit) Reddit's reputation system. Post karma comes from upvotes on posts; comment karma from upvotes on comments. Low karma accounts are more likely to be filtered by subreddit rules.
Noise Posts that match your keywords but aren't relevant leads. Example: 'Our product roadmap is on track' for a project management tool - keyword match, zero intent.
Two-stage filtering ReplyGain's cost optimization pattern. Stage 1: heuristic keyword matching (free). Stage 2: AI intent scoring (paid) on only the matched posts. Reduces AI cost by 80-90% vs. scoring everything.
Competitor mention A post that names a competing product - often when someone is frustrated with it or considering switching. One of the most valuable lead signal types.
Lead inbox A curated dashboard of scored leads, filtered to show only posts above your intent threshold. ReplyGain's dashboard is the lead inbox.
Ask HN A Hacker News submission type where users ask the community for recommendations, opinions, or help. Example: 'Ask HN: What tools do you use for social listening?' These are extremely high-intent.
Keyword monitoring Watching social platforms for specific words or phrases. The first layer of social listening - catches volume but requires AI scoring to filter down to real leads.
Reply draft A suggested reply generated by AI for a specific lead. ReplyGain generates a draft for every high-intent post - helpful in tone, mentioning your product naturally in context.
Direct intent keyword A keyword that directly signals someone wants your product. Example: 'reddit monitoring tool' for ReplyGain. High precision, lower volume than broad keywords.
Custom keyword A keyword specific to your niche that isn't a direct intent signal or competitor name, but is relevant to your product category. Example: 'lead generation automation' for a leads tool.
Scan job ReplyGain's term for a background process that scans a set of subreddits, matches posts against keywords, and scores them. Results are polled via a job ID.
Purchase intent The likelihood that someone is actively seeking to buy something. High purchase intent = actively asking for recommendations or switching tools. Low = just discussing the topic.
Rate limit (Reddit) Reddit's API limits on how many requests can be made per hour. ReplyGain enforces a hard limit of 2,200 Reddit API requests per hour to stay within safe bounds.
Social proof Evidence that other people use and trust a product. In the context of Reddit lead generation: references to positive reviews, case studies, or community mentions.
Cold outreach Contacting potential customers who have shown no prior interest. The opposite of warm leads from Reddit monitoring. Lower conversion rate, higher volume.
Intent signal Any behavior that indicates a person might be interested in buying. Examples: asking for tool recommendations, complaining about a current solution, mentioning a competitor.